Wrinkle Reducing Products

I know that some women in their older age uses products that makes them look young, like wrinkle reducing cream. I have not seen somebody applying it to their face right in my eyes so I have no idea how it works. As I surf online, I stumbled upon one product called youthology. Some says it is effective and some says no, which of course not new to me because every little beauty products in this world has effect whether it is good or bad. However, it is up to us to research first carefully before using and applying it to our skin. And to me, I always chose to rather not use it than having regrets at the end.